Week 5: Marketing Your Home to Sell Quickly and Profitably
This series, Love Selling Your Home: Minimize Your Stress, Maximize Your Profit, is a step-by-step guide that covers everything you need to know to sell your home in today’s market, from finding a real estate agent to all the way to settlement day.
You love (or loved) your home and now you want others to love it too!
You want the most strategic and effective marketing plan, so your home gets the attention and foot traffic it deserves.
Selling your home will be approached as the same way a PR or advertising client would be at the start of an ad or public relations campaign.
Ideally, we start well before you actually put it on the market to spend time analyzing your situation and coming up with a specific marketing plan just for your home.
Working together, we’ll first look at your home as a product to sell and ask the good old basic marketing questions such as “Who is your target audience?”; “What are the unique selling features of this product?”; and lastly (this is a biggie!) “What sets your product apart from all the others?”
We’ll then answer these questions about your home from a buyer’s perspective and then market and advertise your home accordingly.
The king of advertising, Mad Men’s Don Draper, says, “Advertising is based on happiness….we invent want.”
Our strategy sessions are critical in finding this “want.” It’s time to think outside the box, and this unique sales approach takes selling your home to a new level by asking pointed questions:
What is your goal for this sale … Do you have to sell quickly because of a job relocation? Or, do you want the highest price possible so you can buy that next “move-up” home?
What is your home’s unique story and how do we tell it to buyers?
Who’s most likely to buy your home? What do they want in a home and how do we reach them?
What are a few quick and inexpensive changes we can make to your home in order to appeal to the most potential buyers and get you the highest price possible?
What surrounding attractions and community amenities will draw in your target market? What lifestyle are we selling?
Today's buyers are better prepared than ever. They're tapped into the Internet and do their own electronic searches, receive seller disclosure forms, order home inspections, etc. PHEW… but we’re just as prepared since we really know buyers, how they think, and how best to reach them.
We’re just as tech-savvy and will promote your home via Internet and smartphone. We make sure that your home hits not only the MLS, but all the other listing websites out there—Trulia, Redfin, Zillow. It’s everywhere so everyone can find it.
We also truly know the “curb appeal” importance of Internet listings in today’s market. Your home photos will shine online and not scare away any potential buyers. We’ll even help you prepare your home and make it look its best for this HGTV-influenced market.
After pricing your home correctly and implementing these simple selling strategies, you’ll have an offer in no time.
I’d love to share my marketing strategies more specifically with you and also show you examples of homes I’ve sold in your neighborhood. Email me so we can meet to discuss the unique way I market your home to ensure you are getting the most out of your biggest investment. I can’t wait to tell you all about it—I can guarantee no other agent in the area markets homes quiet like this.
Stay tuned for more of my Love Selling Your Home series! Next week, you’ll get the inside scoop on When to Say “Yes” to an Offer. How do you decide which is the best offer? Find out right here!